Michael
Kors offers two primary collections: the Michael Kors luxury collection and the
MICHAEL Michael Kors accessible luxury collection. The Michael Kors collection
establishes the aesthetic authority of the entire brand and is carried in many
of their own retail stores as well as in the finest luxury department stores in
the world, including, among others, Bergdorf Goodman, Saks Fifth Avenue, Neiman
Marcus, Holt Renfrew, Harrods, Harvey Nichols, Selfridges, Hong Kong, Paris and China. This collection is
more for the upper class and is the highest priced line. Most of the merchandise targets customers such as wealthy business owners, fashion designers,celebrities and people with large
bank accounts. Most of the items from this company such as the clothing could be seen in fashion magazines and at runway shows.
In 2004, they introduced the MICHAEL Michael Kors collection,
which has a strong focus on accessories, in addition to offering footwear and
apparel. The MICHAEL Michael Kors collection is carried in all of their own
"lifestyle stores" as well as leading department stores throughout
the world, including,and among others, Bloomingdale's, Nordstrom, and Macy's,
This collection targeted the lower/middle class, offering
sales and discounts on this collection that would draws lower income customers
to have a chance to treat themselves to a luxury band. This collection you
would see more in magazines such as Seventeen, Allure, Glamour, and
Marie Clair. These two primary collections target a broad customer
base while retaining a premium luxury image