Monday, May 13, 2013

Ch. 7 - Business Marketing

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All of Michael Kors products used to make all the accessories are processed but natural materials. On the website, there is a tab where i...
3 comments:
Monday, May 6, 2013

Ch. 8 - Segmenting and Targeting Markets

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The name Michael Kors has become synonymous with the jet set luxurious lifestyle that is timeless and elegant. All is expressed through the...
1 comment:
Monday, April 29, 2013

Ch. 11 - Developing and Managing Products

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Michael Kors USA, Inc. has been defined down to one word, classic. As of 2011 Michael Kors has become one of the most successful America...
Sunday, April 21, 2013

Ch. 16 -Integrated Marketing Communications

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Michael Kors  has been defined down to one word, classic. As of 2011 Michael Kors has become one of the most successful American fashion ...
1 comment:
Monday, April 15, 2013

Ch. 10 - Product Concepts

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Bearing the name of an award-winning luxury clothing and accessories designer with over 300 retail stores located across the globe, Micha...
1 comment:
Monday, April 8, 2013

Ch. 18 - Sales Promotion and Personal Selling

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Micheal Kors does participate in sales promotion unlike other luxury brands. However, these promotions are mainly online. You find ...
Sunday, March 31, 2013

Ch. 17 - Advertising and Public Relations

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Michael Kors uses print ads in magazines and billboards in cosmopolitan cities.  The company advertises its brand mainly in fashion and l...