Tuesday, February 12, 2013

Ch. 1 - Overview of Marketing (Brief History and Mission Statement)





Michael Kors is the leading American fashion designer for luxury accessories and sportswear. Michael Kors estate is based in producing polished, sleek, sophisticated American sportswear with a sharp attitude.Their mission is to bring their own vision of a sophisticated, luxury lifestyle to women and men around the world.  
Michael Kors products unique and  represents the highest standard of quality, include apparel, accessories and beauty. Michael Kors lifestyle-driven company embraces the highest standards of creativity, quality, technology and human resources.

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