Michael Kors developed a celebrity fan base early on with the idea of getting his designs exposed and out there and soon expanding his cliental. In 1993 he filed for bankruptcy, he was expanding too fast with little research of how well his brand will do out there in the clothing market. A few years later Michael Kors bounced back launching a lower priced line, selling high price and low priced lines in department stores in 1990's. Michael Kors told news headlines the key to success was expanding his line to appeal to women at every size and every price point. Michael Kors has 169 stores in North America and 34 in Europe. The company is based in Hong Kong reported net income of $72.5 million revenue of $803 million in FY 2011.
Michael Kors developed a celebrity fan base early on with the idea of getting his designs exposed and out there and soon expanding his cliental. In 1993 he filed for bankruptcy, he was expanding too fast with little research of how well his brand will do out there in the clothing market. A few years later Michael Kors bounced back launching a lower priced line, selling high price and low priced lines in department stores in 1990's. Michael Kors told news headlines the key to success was expanding his line to appeal to women at every size and every price point. Michael Kors has 169 stores in North America and 34 in Europe. The company is based in Hong Kong reported net income of $72.5 million revenue of $803 million in FY 2011.
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